E-ISSN 2156-1745
P-ISSN 2156-1753
Publisher Name IGI Global
Email hatem.elgohary@bcu.ac.uk
Language English
Starting Year 2009
Discipline Marketing
Frequency Quaterly
Website https://www.igi-global.com/journal/international-journal-online-marketing-ijom/41737
Country United States
Accessing Method Through subscriptions as well as Open Access
Articles Format PDF
License Type Normal
Impact Factor

0.833 (2017)

   
Description The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing. Mission and Scope: =============== The mission of the International Journal of Online Marketing (IJOM) is to provide broad and comprehensive international coverage of subjects, issues and current trends relating to all areas of online marketing. Emphasis is highly placed on publishing research articles, case studies and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, the journal links both theoretical and practical approaches of online marketing to make a proactive contribution to the field.


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