THE EFFICACY OF “VIDEO TEACHER” IN INSTRUCTIONAL DELIVERY PROCESS AND STUDENTS’ PERFORMANCE IN CALABAR, NIGERIA
Egbula, F. U.
Journal Title:Journal of Research in Education and Society
This study attempted to investigate and compare the learning achievements of students receiving instructional message through the channels of classroom teacher and the video TV. The study was adapted from two theoretical constructions: the channel effect theory and perception theory effect of message delivery. These theoretical abstractions provided clues to the understanding of the contributions of channel type and differential perception effects in the delivery of the message variable. One research question was posed to help provide the basis of generating data for analysis. Two groups of students received exposure, one from classroom teacher and the other from video TV channel of instructional message delivery. The post exposure test scores received by the two groups were used to compare the learning achievements differences between the two groups. It was found that the video TV channel produced students with higher learning achievements than the classroom teacher.